Why We Do It

Well, we LOVE sports...and we have a passion to see athletes succeed beyond the game.

​Did you know that:

• Only about 5% of high school team athletes actually go on to NCAA competition - and only 1% at the Division I level? Only about 1% of college athletes go on to play professionally?
  • So what happens to all of those athletes who don't go on to play in college or professionally? Does their athletic intelligence disappear? If not, what do they do with it?
• About 68% of NFL players will experience extreme financial hardship - some even  bankruptcy - within 3 years out of the league? The same is true for about 60% of NBA players within 5 years out of the league?
  • Why is that? Could a greater understanding of their athletic intelligence be leveraged to help them avoid some of these pitfalls?
• Countless athletes experience an identity crisis when their playing careers end, and even battle anxiety, depression, and more throughout their lives?
  
  • Could they be better supported with a shift in mindset about the real and lasting power behind their athletic intelligence?
• The reality is that professional, personal, and financial struggles are experienced by too many athletes, no matter what their sport?
  
  • And so few athletes are taught to understand how to use their athletic intelligence to get through the struggles that they will inevitably face.

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Organizational Perks

Engaging our services is another step towards increased corporate responsibility.

Athletes become better prepared for a more balanced and successful life after sports.

Our services support athletes much like health benefits and pensions do - athletes are thought of, and taken care of, on and off the field.

Loyalty amongst players increases and athletes become better ambassadors for their sports, teams, and sponsors.

​There is a decrease in damage done to individual, institutional, and corporate reputations.

Individual Perks

Athletes will see their value beyond their athletic pursuits.

They will learn that their innate athletic intelligence can be applied outside of sports, providing them with a greater sense of purpose, power, and productivity.

Athletes will become stronger ambassadors for themselves and their sport, team, and sponsors.

They will not only view themselves as intellectual property to be built and managed across various distribution channels, but they will see themselves as worthy and capable of designing a fulfilling life beyond their playing careers.